The Marketing Game - 1556 Words

Executive Summary The MARKETING GAME has taught me and given myself an abstract experience on how a marketing manager would perform in a company selling a voice recognition device and able to use an virtual program that calculates and generates financial reports. Besides that, I got to learn how to analyze and selecting target markets and implementing the marketing mix, which were 4 segments, wholesale of $120, using indirect competitive advertising and indirect distribution which is full service dealers only. To : Director from Firm G2 From : Gabriel Philip George, Marketing Manager Subject : Interim Report on The Marketing Game, TMG Introduction This interm report begins with the definition of TMG. TMG which means The†¦show more content†¦They are a segment because they see VRD as an important trend for the future and want their kids interested in and experienced with it early. Based on customer service’s survey on what the segment are willing to spend, the modern students are looking at an economical VRD since they are a budget-constrained segment. Home User’s expenditure for a VRD would come out from after what budget is left from their household expenditure so they would not be interested in expensive VRDs. The harrier assistants will likely control the choice of a particular VRD’s purchase based on density of their work but eventually final purchasing decisions is made by the companies and will purchase a number of VRDs at the same time. The professional creators are mainly concerned with speed and special commands thus they do not mind paying the price as long their requirement is fulfilled. The high-tech managers will pick any brand of VRD they want but their companies will pay for it whereas the concerned parents will be willing to pay as long their kids get a valuable educational experience. The marketing mix for the Voice Recognition Device consists of the Customer (People) and the 4P’s, which are Product, Price, Place and Promotion. In terms of Customer, I as the marketing manager have selected the target market as following firstly The Harried Assistants, second, The High-Tech Managers, third, The Modern Users, and lastly, TheShow MoreRelatedThe Marketing Game962 Words   |  4 Pageswhich are about the Marketing Game before had been written. In Level 3, it appears that it should be feasible to develop a product which we will call a digital vocal communicator(DVC) (Charlotte H. Mason .William D. Perreault, Jr.2009). As with a standard of VRD, it would interpret spoken language commands. A DVC is small enough to be worn as a watch or as a lapel pin(Charlotte H. Mason.William D. Perreault, Jr.2009). In this report we will mainly talk on the 4P of the marketing mix, which are customerRead MoreMarketing Australia for the Commonwealth Games1576 Words   |  6 PagesAs a part of the marketing team for the commonwealth games hosted in Glasgow in 2014, I have decided to market in Australia. I have chosen Australia, on account of them winning the event 11 times. Personally, I think they will have a larger a fan base due to the fact they are favourites of winning the event once again. Another reason to why I chose Australia is by virtue of them having a longstanding relationship with Scotland. In 2011 a census was carried out and 103,204 citizens where ScottishRead MoreMarketing Strategy Of A Marketing Game Through SE-Joyce1009 Words   |  5 PagesMarketing Game through SEO There are many Dublin SEO service providers that help businesses market their products on the current and potential clients using websites. The current business world is becoming digitized at a high rate. People are using technologies to market their products and services. Many game dealers and manufactures are using Search engine optimization to market their games.SEO is a marketing strategy used to make a website become more visible on search engine by making the websiteRead MoreVideo Game Consoles - Marketing2769 Words   |  12 PagesVideo Game Consoles Video Game Consoles Video Game Consoles Name | Varun Punjabi | Class | PGDM - Communications | Subject | Marketing Management | Roll No | 39 | Scope: The Indian video games sector in 2011 was driven by the urban middle class/upper-middle class population, who adopted both static and handheld games. Rising income levels, increased availability of international brands such as Sony PlayStation 3, Nintendo Wii and Microsoft Xbox 360 as well as growth in retailRead MoreMarketing Analysis : Video Game Industry Essay1302 Words   |  6 Pagesa powerhouse in the video game industry they have built their brand in the video game industry as one of the most successful innovative companies. In 1995, when Sony launched their PlayStation console it was one of the first to offer a thirty-two bit three dimension graphic. By 2005 it was the highest selling video console of all time. The PlayStation was followed by the PlayStation 2 which was created in 2000. The PlayStation 2 offered customers newly developed games, advanced graphical and processingRead MoreGame Changing Bar Marketing Ideas1414 Words   |  6 PagesGame-Changing Bar Marketing Ideas Your bar might be called a tavern, lounge, gastropub, nightclub, ginmill, dive or other synonym for a place that serves alcohol. Regardless of name, your bar is a place where people gather to socialize, drink, dance and even find romance. Unfortunately, the classic bar now competes with upscale hotel lounges, raves, restaurants, pop-up nightclubs and privately hosted parties. If you want to attract, engage and keep customers today, change the way you advertise andRead MoreMarketing Game Introduction, Swot And Swot2326 Words   |  10 PagesWeek 2: Marketing Game Introduction, PESTEL SWOT Personal Unlike the accounting courses, a simulation marketing game brings some fresh air into my study life. The game looks interesting that it asks us to sell backpacks to different groups of customers. To be honest, I do not have a clear view about marketing, there is not much information relating to marketing in accounting study which I have complete. The basic idea is that this is a subject of how to sell products. The 3D version of game is whatRead MoreMarketing And Competitive Analysis Of London Sports Games1490 Words   |  6 Pagesfurther running the economy. As the majority of students do not have a lot of disposable income, the free admission for students will be a huge competitive advantage. SOCIAL: Attending sports games is a very social activity that people tend to do in groups rather than alone, this is very beneficial to our marketing campaign as for every person we market too, a small group finds out about the event. By increasing attendance, we are generating a social hub which will be appealing for people consideringRead MoreMarketing Strategy : Developing A Mobile Games Platform1828 Words   |  8 PagesMobitelea Games (MG) is developing a mobile games platform that will relate to current affairs among others themes. Our marketing strategy will illustrate how the target market segments will be exploited into getting customers as well as creating a guaranteed revenue stream. 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Can Globalization Be Made For The Poor - 3039 Words

Can globalization be made to work better for the poor? Discuss with reference to at least one country in the developing world. Introduction Globalization is not a new concept. It is just advancing faster now a days, faster than ever before but it has been around hundreds or some may argue thousands of years ago. It has never had any single meaning nor had it has any definition without disagreement. It has always have different meaning to different people. Globalization is such an issue which is unavoidable but hard to specify. It has its triumphs on poverty to a great extent for the last few decades. But still there are scope to work better for the poor. This essay attempts to discuss how globalization can work better for the poor. To do†¦show more content†¦Despite number of analytical work, publication on globalization the subject remain unspecifiable or rather should say ill-defined regarding concept, history, and economic, cultural and political involvement (Scholte 2005). Yet theorists, researchers try to describe the term or the phenomena as simply as possible. There are two ways the word â€Å"globalizat ion† can be used again adding more to the confusion. It can be used in a positive way describing a process into the global economy and another in a systematic way prescribing a know-how of progress founded on rapid integration with the global economy. Trade, investment and finance at the international level are the three economic expositions of the phenomenon. It is about development of economic activities not within but beyond national borders. It can simply be described as a process which has association with growing free economy, interdependency based on economy and thickening economic integration in the world economy. (Nayyar 2006). This vague phrase expresses a poorly understood but widespread feeling that the very nature of world politics is changing (Keohane Nye Jr. 2000:104). â€Å"Globalization† as a buzzword of 1990s is new comparing to â€Å"interdependence† a buzzword that emerged in 1970s though the phenomenon it refers to is not totally new. Interdependence is a state of concern it can increase and also it can decrease. And globalization assumes â€Å"something† increasing and that

There are many reasons why you could argue the ‘Class Structure’ is changing in the Contemporary UK Free Essays

Firstly, up until the 1980’s wealth was becoming more fairly distributed across the population, however since the 1980’s this trend has reversed and the gap between rich and poor has rocketed. Now a days, most wealth remains in the hands of a tiny minority whilst the majority float above the fine line of poverty. New Right sociologists claim that the old ruling class has disintegrated and a share owning expanded middle class has emerged. We will write a custom essay sample on There are many reasons why you could argue the ‘Class Structure’ is changing in the Contemporary UK or any similar topic only for you Order Now Peter Saunders now claims minority rule by a minority class has been replaced with a nation of stakeholders. However the continued existence of a ‘power elite’ controlling the majority of wealth and power has been well documented by John Scott. Manual work patterns have changed also, i.e. in the primary and secondary industry manual jobs have declined significantly, whilst service sector jobs have increased. The expansion of the Welfare state has caused professional and non manual jobs to increase, results in a bloated middle class. The traditional working class has also changed, with women becoming a more influential and important member of the work force. Part time work has increase too. As a result of a rising global economy a geographical shift in the traditional working class has emerged. In the West there has been a growth in non manual employment with an extension of state services, in particular teachers, nurses, clerks etc There has also been an increase the employment of women and part time low insecure employment. Roberts claims the middle class has expanded but also ‘fragmented’ into a number of distinct groups, i.e. professionals, managers, self employed. Roberts call these strata within the middles class ‘class fractions’ each with its own culture, norms and values. Professionals tend to employ internally, therefore if your father is a professional you are much more likely to be employed. Savage suggest that professionals have a strong sense of class solidarity as evidence of their willingness to take collective action to protect their values, i.e. Occupational Associations-BMA, law society and lower down the NUT There has been a significant increase in self employed people, especially in the areas of consultancy in the finance, ICT areas. Large numbers of employed managers have their own consultancy business too. It is understood that Henry Ford shaped the traditional working class with his first moving assembly line in the 1914. Work was divided up into much more manageable loads and presented to a much lower skilled work force in return for lower labour costs. Fordism shape both working class and its sense of solidarity. However with manufacturing in decline this class has also begun to decline. Henry Braveman argues that Fordism still impacts working class as workers are constantly de-skilled with the introduction of technology. This introduction of technology has also dented the middle class occupations as white collar clerical/ technical are subject to proletarianisation by the impending application of technology. Marxists suggest that revolutionary class consciousness will be the result of such trends. Daniel Bell suggests that we are now living in a post fordist or post industrial age where work is based intellectual creativity rather than physical effort. Businesses also take more care of their workforce through better conditions, pay and concern for professional development. To support these claims by Bell the primary and secondary industries have declined whilst tertiary have expanded, as a result fewer people in Western Europe now work more with their brains than with their hands. Service sector workers lack the old structures of union and solidarity, thus seemingly becoming more privatised. There has been a growth of highly skilled new technology workers (wired workers) whom work from home, enjoying increased flexibility, challenge and autonomy. However there is strong evidence against Bell’s theory, i.e. some sociologists argue that manual work has simply followed market conditions to low labour costing parts of the world. Also some argue the point that most computer workers sit in fact sit front of computers to input simple repetitive data, in poor conditions and for low pay. How to cite There are many reasons why you could argue the ‘Class Structure’ is changing in the Contemporary UK, Papers

The Louisiana Purchase Essay Example For Students

The Louisiana Purchase Essay The Louisiana Purchase Essay was the purchase of the French province of Louisiana by the United States in 1803. The province stretched from the Mississippi River westward to the Rocky Mountains and from the Gulf of Mexico northward to Canada, covering an area equal to that of the United States, prior to the purchase. Except for the Mississippi River on the east and Canada on the north, the boundaries were indefinite. The United States also claimed West Florida between the Mississippi and Perdido rivers as part of the purchase, but Spain denied the claim. As a result of the purchase, the port of New Orleans and the entire Mississippi system were secured for American shippers, and the country was free to expand toward the Pacific Ocean. In 1762, France had ceded Louisiana to Spain, but by the secret Treaty of San Ildefonso, (1800) the French had regained the area. Napoleon Bonaparte (the future Emperor Napoleon I) envisioned a great French empire in the New World, and he hoped to use the Mississippi Valley as a food and trade center to supply the island of Hispania, which was to be the heart of this empire. First, however, he had to restore French control of Hispania, where Haitian slaves under Toussaint L Ouverture had seized power (1801). In 1802, a large army sent by Napoleon under his brother-in-law, Charles Leclerc, arrived on the island to suppress the Haitian rebellion. Also in 1802, two acts were committed that President Thomas Jefferson, who was concerned about French intentions, regarded as hostile to the interests of the U.S. . French forces were sent to New Orleans and to Santo Domingo, Hispania (now the Dominican Republic), to quell a rebellion there. The other was the right of deposit, the privilege previously accorded U.S. merchants of depositing goods at New Orleans pending transshipment, was withdrawn. Jefferson thereupon sent the American statesman James Monroe to Paris to aid the American minister to France, Robert R. Livingston, in an attempt to affect one of four possible plans advantageous to the U.S. The plans are (1) to purchase of eastern and western Florida and New Orleans; (2) the purchase of New Orleans alone; (3) the purchase of land on the eastern bank of the Mississippi River to build an American port; or (4) the acquisition of perpetual rights of navigation and deposit. Despite some military success, the French lost thousands of soldiers, mainly to yellow fever, and Napoleon soon realized that Hispania must be abandoned. Without that island, he had little use for Louisiana. Facing renewed war with Great Britain, he could not spare troops to defend the territory; he needed funds, moreover, to support his military ventures in Europe. Accordingly, in April 1803 he offered to sell Louisiana to the United States. The price agreed on was $15 million, of which $11,250,000 was to be paid outright by the U.S. to France. The balance of $3,750,000 was to be paid by the U.S. to its citizens to satisfy their claims against France. When all of this news returned to Jefferson was ecstatic. At one stroke, the United States would double its size, an enormous tract of land would be open to settlement, and the free navigation of the Mississippi would be assured. At the time of purchase, Jefferson was concerned about the constitutionality of making a land acquisition without adding a covering amendment to the U.S. Constitution. The law of the land, however, did give the president treaty-making power, and Jefferson concluded that the practical benefits to the nation far outweigh the possible violation of the Constitution. The Senate concurred with this decision and voted ratification on Oct. 20, 1803. The Spanish, who had never given up physical possession of Louisiana to the French, did so in a ceremony at New Orleans on Nov. 30, 1803. In a second ceremony, on Dec. .u37b41db8501d989e87c50e0c6ed2627b , .u37b41db8501d989e87c50e0c6ed2627b .postImageUrl , .u37b41db8501d989e87c50e0c6ed2627b .centered-text-area { min-height: 80px; position: relative; } .u37b41db8501d989e87c50e0c6ed2627b , .u37b41db8501d989e87c50e0c6ed2627b:hover , .u37b41db8501d989e87c50e0c6ed2627b:visited , .u37b41db8501d989e87c50e0c6ed2627b:active { border:0!important; } .u37b41db8501d989e87c50e0c6ed2627b .clearfix:after { content: ""; display: table; clear: both; } .u37b41db8501d989e87c50e0c6ed2627b { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u37b41db8501d989e87c50e0c6ed2627b:active , .u37b41db8501d989e87c50e0c6ed2627b:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u37b41db8501d989e87c50e0c6ed2627b .centered-text-area { width: 100%; position: relative ; } .u37b41db8501d989e87c50e0c6ed2627b .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u37b41db8501d989e87c50e0c6ed2627b .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u37b41db8501d989e87c50e0c6ed2627b .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u37b41db8501d989e87c50e0c6ed2627b:hover .ctaButton { background-color: #34495E!important; } .u37b41db8501d989e87c50e0c6ed2627b .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u37b41db8501d989e87c50e0c6ed2627b .u37b41db8501d989e87c50e0c6ed2627b-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u37b41db8501d989e87c50e0c6ed2627b:after { content: ""; display: block; clear: both; } READ: Schindler’s List: A Film Review Essay 20, 1803, the French turned Louisiana over to the United States. Disputes with Britain and Spain over the boundaries of the purchase took years to resolve. Some of the other problems that occurred when the land was purchased was what was the government going to do about the Indians and how they lived before this .