The Marketing Game - 1556 Words

Executive Summary The MARKETING GAME has taught me and given myself an abstract experience on how a marketing manager would perform in a company selling a voice recognition device and able to use an virtual program that calculates and generates financial reports. Besides that, I got to learn how to analyze and selecting target markets and implementing the marketing mix, which were 4 segments, wholesale of $120, using indirect competitive advertising and indirect distribution which is full service dealers only. To : Director from Firm G2 From : Gabriel Philip George, Marketing Manager Subject : Interim Report on The Marketing Game, TMG Introduction This interm report begins with the definition of TMG. TMG which means The†¦show more content†¦They are a segment because they see VRD as an important trend for the future and want their kids interested in and experienced with it early. Based on customer service’s survey on what the segment are willing to spend, the modern students are looking at an economical VRD since they are a budget-constrained segment. Home User’s expenditure for a VRD would come out from after what budget is left from their household expenditure so they would not be interested in expensive VRDs. The harrier assistants will likely control the choice of a particular VRD’s purchase based on density of their work but eventually final purchasing decisions is made by the companies and will purchase a number of VRDs at the same time. The professional creators are mainly concerned with speed and special commands thus they do not mind paying the price as long their requirement is fulfilled. The high-tech managers will pick any brand of VRD they want but their companies will pay for it whereas the concerned parents will be willing to pay as long their kids get a valuable educational experience. The marketing mix for the Voice Recognition Device consists of the Customer (People) and the 4P’s, which are Product, Price, Place and Promotion. In terms of Customer, I as the marketing manager have selected the target market as following firstly The Harried Assistants, second, The High-Tech Managers, third, The Modern Users, and lastly, TheShow MoreRelatedThe Marketing Game962 Words   |  4 Pageswhich are about the Marketing Game before had been written. In Level 3, it appears that it should be feasible to develop a product which we will call a digital vocal communicator(DVC) (Charlotte H. Mason .William D. Perreault, Jr.2009). As with a standard of VRD, it would interpret spoken language commands. A DVC is small enough to be worn as a watch or as a lapel pin(Charlotte H. Mason.William D. Perreault, Jr.2009). In this report we will mainly talk on the 4P of the marketing mix, which are customerRead MoreMarketing Australia for the Commonwealth Games1576 Words   |  6 PagesAs a part of the marketing team for the commonwealth games hosted in Glasgow in 2014, I have decided to market in Australia. I have chosen Australia, on account of them winning the event 11 times. Personally, I think they will have a larger a fan base due to the fact they are favourites of winning the event once again. Another reason to why I chose Australia is by virtue of them having a longstanding relationship with Scotland. In 2011 a census was carried out and 103,204 citizens where ScottishRead MoreMarketing Strategy Of A Marketing Game Through SE-Joyce1009 Words   |  5 PagesMarketing Game through SEO There are many Dublin SEO service providers that help businesses market their products on the current and potential clients using websites. The current business world is becoming digitized at a high rate. 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